Google Shopping with AdWords Certified Professional Course


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According to Netmarketshare’s Jan 2018 report, Google holds almost 75% of search engine market share Google Shopping, together with the use of AdWords, enable potential customers to see your product image, title, price, store name, and more. Many businesses experience significantly higher clickthrough rates (CTR) with Shopping ads compared to text ads for shopping-related searches.
Understanding Google AdWords and setting up best practices for Google Shopping Campaigns is important in digital marketing. The course aims to help online retailers to reap the benefits of Google Shopping through managing search, display, video and shopping campaigns.

This programme is designed for participants to:
• Introduction to Search fundamentals
• Understanding Singapore e-commerce system
• Introduction to Google Merchant Centre
• Learn what Data Feed is and how to optimize it
• Understand Shopping Campaigns and the various options
• Measuring & Optimizing AdWords Campaigns
• Fundamentals & Google Shopping Review: Google AdWords Fundamentals & Shopping Advertising Exam